Head injuries are the leading cause of death in bicycle crashes and a major determinant of permanent disability. Wearing a helmet that fits correctly can reduce the risk of serious head and brain injury by as much as 85%.
Pedestrian & Bike Safety Facts
- Every week 2,700 children suffer serious head injuries while bicycling.
- 75% of all bicycling-related deaths are the result of head injuries.
- 88% of all bicycling-related head injuries could be prevented by the proper use of a helmet.
Bicycle Safety Campaigns
Since 1994, “Don't Thump Your Melon” has actively promoted bicycle helmet use and bicycle safety in South Dakota communities. The campaign happens in partnership with other statewide stakeholders.
- Sample news release - Bike Safety Month
- Don't Thump your Melon