South Dakota Launches "Notes to Self" Marketing Campaign

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PIERRE, SD - The South Dakota Department of Social Services (DSS) Division of Behavioral Health is announcing a new marketing campaign entitled “Notes to Self”. The campaign was developed to generate awareness and eliminate stigmas surrounding behavioral health concerns. The campaign also aims to emphasize the roles we can all take in prevention and early intervention.

“We South Dakotans tend to take pride in being ‘tough’ and ‘resilient’. However,  we want people to know that they aren’t alone in whatever struggles they might be facing,” said DSS Cabinet Secretary Matt Althoff. “Our team is working tirelessly each day to help South Dakotans in need. This campaign, which gathered market research from South Dakotans, aims to reach citizens in every corner of our state and target particular demographics where suicide has been more prevalent.”

The campaign will feature ads across the state which will educate residents and promote resources available to help those in need. The launch of the campaign coincides with the Second Annual Suicide Prevention Conference hosted by the Department of Social Services, Division of Behavioral Health, in partnership with other state agencies.

The campaign will include tv, radio, and internet ads along with billboards and other efforts. These “Notes to Self” reminders will focus on the existence of behavioral health needs in our communities and the resources available to all who are experiencing them.

“With this campaign, we’re encouraging South Dakotans to offer help to others through small actions, words, gestures, and acts of care,” said Jennifer Humphrey, Strategic Initiatives Program Specialist with the Department. “We are hopeful that this genuine type of outreach can work for both prevention messaging and help those who need it during times of crisis.”

Those experiencing mental-health-related distress are encouraged to call 988, the Suicide and Crisis Lifeline. 988 was launched one year ago and provides 24/7 access to trained crisis specialists. For more information about 988 and The Helpline Center, visit


The South Dakota Department of Social Services is dedicated to strengthening families to foster health, wellbeing and independence. For more information, please visit